Ways to Increase TikTok Views by a Founder of a TikTok Agency

Blink twice, and this article could be out of date.

Learning how to get more views on TikTok means constantly keeping up with the latest on the platform.

But don’t worry.

We’ll do our best to keep the strategies here both relevant and sound, so you don’t have to refresh every day. Instead, just keep this guide bookmarked for when (not if) TikTok makes algorithm updates or adds new features.

In order to provide you with concrete frameworks that have been proven to work and will prove to work, we’ve brought in an expert.

Talia Datt is the CEO and founder of The Social CliQ, a full-service digital marketing agency with a social media first approach to online platforms. They leverage their group of 3,000 TikTok creators worldwide, via their sister agency The Content CliQ, to help plan, create, and execute, so founders can easily harness the fastest-growing social media platform in the world. In 2022, Datt was also named to Forbes 30 Under 30 Asia.

We chatted with Datt to learn six strategies that have worked for her clients to get more views on TikTok so you can grow your TikTok account and your business.

Table of Contents

Why Your Brand Needs to Be On TikTok

Why Views Will Grow Your TikTok Account

How to Get More Views on TikTok in 8 Ways

Quick Hacks to Get More Views on TikTok

Common Mistakes on TikTok

Why Your Brand Needs to Be On TikTok (If It’s Not Already)

The reputation of TikTok as just a platform for teens is over. TikTok is for everyone, so your business and brand need to be on it.

80% of TikTok users are between the ages of 16 and 34, which means the platform is adding more users of all ages and demographics. Specifically, the Millennial generation is all-in on TikTok, which is a good sign for brands because that generation is now the biggest spending generation.

“There is a place for every sort of brand and every sort of product,” Datt says. “Where kids are, their parents eventually flock to.”

If that doesn’t convince you enough, Datt says that growing your TikTok account will help you achieve three things.

1. TikTok will help you find your niche.
2. TikTok will help you to build your community.
3. TikTok allows you to meet your audience.

Because of TikTok’s ability to narrow in niche trends like #booktok, #fashiontok, and #foodtok, you’ll be able to surgically connect to your target market faster and easier than any platform before it. And the good news is that if you start now, you’re still a semi-early adopter, especially if you’re in an industry that tends to be slower at arriving to new platforms. Datt says.

“[TikTok] is never-ending, and now it’s a core part of building a business.”

Why Views Will Grow Your TikTok Account

One of the reasons for its dramatic growth is TikTok optimizes content for views, and it doesn’t matter how many followers you have.

Unlike Instagram, whether you have zero or 500K followers, you both have an equal chance of appearing on the “For You” page. This is because the “For You” page on TikTok recommends content that the algorithm thinks you’ll enjoy the most, which means as a creator, you have the opportunity to reach hundreds of thousands of viewers organically.

That’s why focusing on optimizing for views needs to be your priority.

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How to Get More Views on TikTok in 8 Proven Ways

1. Consume Content

So, how do you generate content that can get seen on the “For You” page? Datt says,

“The best way to generate content is to consume content.”

Here’s what she advises if you’re starting on the platform and looking to generate content to get views on TikTok.

1. Find ten brands that are doing well on TikTok.
2. Scroll through their content and favorite the ones you like.
3. Review the pieces of content, and see what’s getting views.
4. Does their target market align with yours?
5. If yes, then replicate similar concepts relevant to your product(s).

Datt says you should spend 15 minutes daily consuming content on your “For Me” page or researching on Trend Tok to see what themes are trending on the platform. Here are trends to look out for:

• Song trends
• Soundbite trends
• Headline trends
• Challenge trends
• Stitch trends

Talia says you must be a consumer first to drive content creation decisions.

Pro Tip: Use audio that has 20K or fewer views. Datt says they are at the start of the algorithm boost, and you can jump on a trend early.

2. Be Relatable

The secret to TikTok’s rise to the top of the social media food chain is relatability. TikTok is not about curating a profile or increasing your followers at all costs. Instead, the platform rewards engaging content that connects to an audience. In many ways, TikTok’s algorithm is a closer relative to YouTube.

So, as a founder, content creator, or business leader, you must focus on making your brand relatable on the platform. That doesn’t mean you need to surrender your mission and vision or delete your brand standards PDF, but you need to adapt to speak the language of TikTok.

“The most cost-effective way would be for founders to get in front of the camera themselves and create the content,” Datt says.

“TikTok loves relatable types of content, which can only come from a founder.”

Above all else, Datt says being relatable on TikTok means your content:

• Inspires
• Educates
• And above all else, it entertains

Pro Tip: Datt suggests making a TikTok handle named after your brand but featuring founder content first–people respond to people. As your audience grows, you can learn what type of content resonates with them and double down on what’s generating the most views.

3. Create Proactive and Reactive Content

For clients, Datt and her team create a mixture of proactive and reactive content every week.

Proactive content is content that you can plan out on a monthly basis that’s relevant to your brand and business goals.

Reactive content is generating content based on TikTok trends and applying them to your brand.

With proactive content, you can plan, film, and edit your content every month. The content can align with your brand’s overall strategy or marketing campaigns.
Source: ( foundr.com / Financementality.com )