The Hismile guys aren’t selling, so don’t ask.
In just nine years, Nik Mirkovic and Alex Tomic built their smile care brand into a category disruptor on track to earn over a billion in annual revenue by next year. The suitors are knocking, but Mirkovic and Tomic clearly understand their vision.
“The offers are there to inject [capital] straight into Hismile,” Mirkovic says. “But we would [skip] 10 years of learning […], and something’s going to crumble because we’re not ready for that yet, clearly, because we haven’t achieved [it].”
Mirkovic and Tomic don’t want shortcuts, so they’ve remained bootstrapped since they started Hismile at ages 19 and 20.
Hismile’s teeth-whitening kit has become an internet sensation, making the brand a favorite among influencers and celebrities.
But the co-founders aren’t resting on success. They want to make Hismile a category champion and take on businesses with an extra century of experience.
The competition is on.
Coming From the Gold
Nestled in the Eastern point of Australia lies Gold Coast, a suburb of Brisbane home to desirable beaches and surf. The tourist destination is not where you’d expect a billion-dollar oral care startup to emerge.
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Source: ( foundr.com / Financementality.com )
