This interview has been edited for length and clarity.
Shay Mitchell loves it when people approach her in public and ask about her luggage instead of a selfie.
The multi-hyphenate founder never wanted her brand to be BÉIS by Shay Mitchell; she wanted her business to stand alone as a solution for customers. Mitchell is an actress, producer, entrepreneur, activist, author, and mother of two.
She’s best known for her work on the hit show Pretty Little Liars but has transitioned the Hollywood glitz for the boardroom blitz. Since 2017, she’s founded three companies: Amore & Vita Productions, BÉIS travel wear, and Onda canned sparkling tequila. Through her production company, Mitchell is launching a new travel show with Max called Thirst with Shay Mitchell that combines all her loves—travel, drinking, and being on-camera.
Foundr CEO Nathan Chan caught up with Mitchell to learn more about the origins of BÉIS, how to name a brand or product, and working with celebrity partners.
Q&A with Shay Mitchell
Nathan Chan: So, you’ve got a lot going on.
Shay Mitchell: Everything has just kind of happened at the right timing with this and I think that a huge part of it is, you know, hard work and luck and the right timing. It just, I feel like with BÉIS, it came after a year after [Pretty Little Liars], and we’ve been so lucky.
HOT SEAT with Shay Mitchell
Nathan Chan: What have you learned about yourself through being a founder?
Shay Mitchell: Patience.
Source: ( foundr.com / Financementality.com )
