Introducing the business behind the name.
You may have come across one of Simon Sinek’s LinkedIn posts or watched his numerous online talks.
But who truly is Simon Sinek?
In a world where personal brands reign, what sets apart a seven-figure enterprise from an individual with similar thoughts and feelings like yours?
“I don’t really have a job, do I?” Sinek muses.
He confesses that his career was unplanned. Sixteen years ago, the speaker, best-selling author, and founder of The Optimism Company found himself on a path he never intended during a conference in Puget Sound.
In 2010, Sinek delivered a TED Talk that has become one of the most-viewed talks on TED.com, leading to bestselling books, speaking engagements, and viral quotes.
It all started with a simple question: Why?
Why Why?
Sinek’s upbringing in various locations across the globe instilled in him the ability to thrive in discomfort and value relationships.
His journey as an entrepreneur taught him that having all the answers is not necessary, leading him to discover his why.
His concept of the golden circle, focused on why, how, and what, has transcended from startup founders to Fortune 500 CEOs.
Driven by the study of infinite thinking, Sinek discovered the power of finding his why.
The Infinite Ball Game
Simon’s vision revolves around the idea of leading with optimism, fostering deep relationships, and embracing service.
He believes that businesses should operate with an infinite mindset, focusing on purpose and positive impact.
His career has been influenced by personal experiences, leading him to develop approaches that resonate with many.
In the Business of Optimism
The Optimism Company, founded by Sinek, offers keynotes, workshops, books, and courses centered around optimism.
Optimism, according to Sinek, is about believing in a brighter future and working together towards unrealizable goals.
Leading with courage and building meaningful relationships are essential for success, according to Sinek.
He aims to redefine the self-help industry by pioneering a “help others” approach through The Optimism Company.
Simon Sinek didn’t enter the business of being Simon Sinek, but rather the business of understanding why Simon Sinek.
Simon Sinek’s Friend Exercise
A simple exercise to discover your why: call a friend, ask them why you’re friends, and unearth the honest value you bring to their life.
Source: ( foundr.com / Financementality.com )
