Jessica Rolph Believes Your Subscription Product Must Have a Purpose

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When Jessica Rolph and Shazi Visram put the very first pouches on store shelves nearly 15 years ago, the market was lacking organic baby food options. Their company, Happy Family, aimed to change that by providing fresh, organic baby food in a market with limited choices.

Despite initial struggles with fresh and frozen food options, Happy Family found success with their organic cereal puffs and pouches, which revolutionized the baby food industry. Today, Happy Family is the leading organic baby food company in the U.S.

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After selling Happy Family to Danone, Jessica went on to launch Lovevery, a subscription-based toy company focused on early childhood development. The company quickly gained over 300,000 subscribers and became one of Fast Company’s Most Innovative Companies.

Both Happy Family and Lovevery have succeeded by focusing on the needs of parents and children, providing nutritious food and engaging toys to support child development.

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Source: ( foundr.com / Financementality.com )

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