Growing traffic 40 times in 9 months – Wudpecker case study

Wudpecker.io has emerged as a successful SEO case study, increasing its website traffic from 500 to 20,000 visitors per month within just 9 months.

The substantial growth was a result of a solid SEO strategy that emphasized content optimization and link building. While Wudpecker managed their content operations, AIContentfy supported them in their link building endeavors to enhance domain authority.

This write-up delves into the specific SEO and link-building techniques that propelled Wudpecker’s significant traffic surge.

Background of Wudpecker

Wudpecker.io is an AI-powered meeting assistant (B2B SaaS startup) that streamlines productivity by automating the recording, transcribing, and summarizing of meetings across platforms like Zoom, Google Meet, and Microsoft Teams.

Once integrated with the user’s calendar, Wudpecker automatically joins scheduled meetings, capturing details with high transcription accuracy while accommodating various accents and dialects.

Wudpecker follows a Product-Led Growth (PLG) strategy, where users purchase their product without the need for salespeople. SEO serves as a cost-effective means for them to attract new signups and generate revenue. Exorbitant customer acquisition costs (CAC) often hinder the growth of PLG companies.

“Exorbitant customer acquisition costs (CAC) often hinder the growth of PLG companies.”

Link building process

At the onset of link building, we conduct comprehensive keyword research to determine:

• Where the quick wins lie – i.e., which keywords have low competition in the industry.
• Which pages are currently driving the most revenue?
• What keywords are competitors ranking for?
• Whether there are strategically relevant keywords that can make a significant impact.

We identify the client’s priority pages and recommend adjustments if any content gaps are observed. Clients can add more priority pages and keywords for our team to target at any stage. Sometimes, we prioritize linking to higher authority websites over exact match keywords if certain keywords are unavailable.

We always provide clients with a real-time reporting dashboard for monitoring their progress. Additionally, our customer success team routinely updates clients on results and offers SEO enhancement suggestions.

We utilize a combination of niche edits and outreach (guest posts and ABC exchanges) for our link building activities.

Key results

In just nine months, Wudpecker achieved significant growth, elevating their monthly traffic from 500 to 20,000 visitors – a 40x increase. This success was driven by a strategic emphasis on SEO link building, leading to the following enhancements:

• Traffic: Surge from 500 to 20,000 monthly visitors.
• Domain Rating: Boosted from 22 to 46.
• Ranking Keywords:
  • Top 3 keywords escalated from 23 to 255.
  • Top 10 keywords expanded from 48 to 1300.
• Approach: Consistently secured 15 high-quality backlinks per month for 9 months.

Here’s how it appears on Ahrefs.

All backlinks were embedded in relevant blog posts on other authoritative websites.

Throughout the collaboration, Wudpecker published roughly 130 articles (56 -> 186) on pertinent topics related to meeting best practices and note-taking. Content alone may not suffice to drive traffic, as Google uses EEAT signals to rank pages. Links play a crucial role in establishing a website’s trustworthiness alongside content.

Note: The traffic results are anticipated to continue growing as SEO typically requires time to yield results. Wudpecker’s traffic may double over the next 12 months.

Seeking similar outcomes for your SaaS?

AIContentfy offers a link building service that aids SaaS companies in excelling at SEO. Backlinks are essential for building higher authority, and companies that neglect link building often lag behind competitors who prioritize SEO.

Schedule a meeting with our sales team.