This project is a standout as an SEO success story: an AI note-taking SaaS that increased its website traffic from 500 to 20,000 visitors per month in just 9 months.
The rapid growth was achieved through a strong SEO strategy focusing on content optimization and link building. While the SaaS startup managed its own content operations, AIContentfy assisted in their link building efforts to boost domain authority.
This article delves into the specific SEO and link-building tactics used by the SaaS startup to achieve this impressive traffic increase.
Background of the AI note-taking SaaS startup
The startup is an AI-driven meeting assistant (B2B SaaS startup) that streamlines productivity by automating the process of recording, transcribing, and summarizing meetings on platforms like Zoom, Google Meet, and Microsoft Teams.
By integrating with calendars, Wudpecker automatically joins scheduled meetings, accurately transcribing details while accommodating various accents and dialects.
Wudpecker follows a typical Product-Led Growth (PLG) strategy where users purchase their product without requiring salespeople. This makes SEO a cost-effective option for driving new sign-ups and revenue. High customer acquisition costs (CAC) often deter great PLG companies.
“High customer acquisition costs (CAC) often deter great PLG companies.”
Link building process
When initiating link building, we conduct thorough keyword research to determine:
- Where are the quick wins? E.g. keywords with low competition in the industry.
- Which pages currently generate the most revenue?
- What keywords are competitors ranking for?
- Are there strategically important keywords that can make a difference?
We prioritize the client’s key pages and propose suggestions for any noticeable content gaps. Additional priority pages and keywords can be added by the client at any stage for our team to focus on. Sometimes, we may opt to build a link to a higher authority website instead of targeting exact match keywords if certain keywords are unavailable.
We provide clients with a real-time reporting dashboard to monitor progress. Our customer success team regularly reviews results and provides SEO improvement recommendations.
For link building, we employ a mix of niche edits and outreach (guest posts and ABC exchanges).
Key results
In just nine months, Wudpecker achieved remarkable growth, increasing monthly traffic from 500 to 20,000 visitors — a 40x spike. This success was attributed to a strategic focus on SEO link building, leading to the following enhancements:
- Traffic: Increased from 500 to 20,000 monthly visitors.
- Domain Rating: Improved from 22 to 46.
- Ranking Keywords:
- Top 3 keywords expanded from 23 to 255.
- Top 10 keywords grew from 48 to 1300.
- How: Consistently built 15 high-quality backlinks per month for 9 months.
Here’s how it appears in Ahrefs.
All links were placed in relevant blog articles on other high authority websites.
During the collaboration, Wudpecker published approximately 130 articles (56 -> 186) on pertinent topics related to meeting best practices and note-taking. Content alone is often insufficient for driving traffic as Google considers E-A-T signals to rank pages. Links contribute to the trustworthiness of a website and its content.
Note: Traffic growth is expected to continue over time as SEO typically requires time to yield results. It’s anticipated that Wudpecker will double its traffic over the next 12 months.
Want similar results for your SaaS?
AIContentfy offers a link building service tailored to help SaaS companies excel in SEO. Backlinks are essential for establishing higher authority. Companies that neglect investment in link building often lag behind competitors that prioritize SEO.
Schedule a meeting with our sales team.
Source: ( aicontentfy.com / Financementality.com )
