Marketing is a profession often misunderstood. Peers stereotype marketing with big budgets, loose timelines, haphazard tactics, high-profile influencers, and Snapchat filters. In reality, modern marketing plans are more complex and orchestrated than a Premier League-winning football team.
Businesses have big goals to hit and fine margins to walk—and they need realistic, yet imaginative, marketing plans to make it happen. Sure, bigger companies can spend all willy-nilly hiring Taylor Swift for a commercial op and dropping a quarter million on Facebook advertising, but small businesses and startups have to get downright strategic with every dollar they spend.
If your business is trying to stretch every penny, you’ve come to the right place. This article will show you how to create a marketing plan in 2024 that actually works with a down-to-earth budget. We’ve included step-by-step actions, outlines, examples, and more to give you everything you need to take an idea to the market with laser precision.
Table of Contents
How to create a marketing plan
What Is a Marketing Plan?
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4. Determine Your Deadline(s)
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5. Pick Your Marketing Channels and Tactics
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6. Outline the To-Do List and Make Assignments
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7. Track Performance and Review Analytics
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Marketing Plan Template (Copy/Paste)
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Marketing Plan Example (Filled Out)
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Marketing Plan FAQs
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Plan It Out—Make It Happen
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Source: ( foundr.com / Financementality.com )
