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Ask Charli D’Amelio about her meteoric rise to fame, and she’ll tell you it was all a lucky accident.
In 2019, she began a TikTok channel, making dance and lip-sync videos with her friends in her Norwalk, Connecticut, bedroom. Eventually, her sister Dixie joined her.
Almost overnight, the two sisters garnered millions of followers and became, at one point, two of the highest-paid and most influential content creators on the platform.
“I think every day it was kind of waking up and being a little bit confused and wondering, ‘But when’s it all going to stop?’” Charli says. “There was no way to understand what was happening at the time because it had never happened the way it did on TikTok. It was just a very weird time.”
But their success can’t be completely chalked up to chance. With a father who worked in brand marketing for the clothing industry and a mother who is a former model, one could say the two were primed for a brand-focused platform such as TikTok.
“I think this started from our childhood,” Dixie says. “The biggest thing our dad would say to us is protect your brand and how are you going to grow that?”
“The biggest thing our dad would say to us is protect your brand and how are you going to grow that?”
It was sage advice that helped turn Charli’s and Dixie’s videos into a multimillion-dollar business and helped them spin off their own brand company.
“I think even though we didn’t know we were going to start a brand company, from the beginning, we knew something more was going to come. My dad was just always really good at looking at the long term and setting us up for life instead of just, ‘Make as much money as you can with your 15 seconds of fame,’” Dixie says.
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Source: ( foundr.com / Financementality.com )