You might know Adrian Grenier from his acting roles in Entourage or The Devil Wears Prada. But did you know he’s also an investor, entrepreneur, and farmer?
Disillusioned with Hollywood, Grenier founded DuContra Ventures in 2019 with Bia Carminati, investing in businesses across various verticals. In 2022, he launched Earth Speed Media, a nature-based lifestyle brand.
Starting his days on the farm at sunrise, Grenier’s new focus on business and life involves a hands-on approach, like dealing with chicken care.
Running From the Pack
In a sweat-soaked linen shirt and wide wicker hat, Grenier records videos on his Austin farm, focusing on projects like building a chicken run.
He bought his first plot of land in 2016 and now owns acres of farmland with his wife, Jordan, calling their farm “Kintsugi.” His favorite spot consists of a chair in the vegetable garden under a palm tree.
Transitioning from Hollywood, Grenier’s IMDb credits have dwindled as he’s shifted to a new lifestyle.
After wrapping Entourage, Grenier felt the pressures of stardom were unsustainable, leading to a radical change in his approach to life and business.
Selling Swill and Failing Slowly
Despite Hollywood success, Grenier’s journey included a failed microbrewery venture called Churchkey Can Company due to pricing and canning issues.
The experience taught Grenier the importance of failing fast and learning from mistakes instead of clinging to a failing dream.
These failures led Grenier to become more cynical in evaluating business ideas and making investments.
Transitioning to a farm lifestyle in Austin, Grenier co-founded DuContra Ventures with Carminati, focusing on impact investing and transformative experiences.
Earth Speed Media, Grenier’s new venture, showcases his quest for self-improvement and earth-focused topics, bridging pop culture and modern culture.
Throughout his career, Grenier has remained a rebel, seeking a different life and pace that aligns with his values and vision for making a positive impact on the world.
A Rebellious Ally
Now invested in impactful ventures and empowering communities, Grenier continues to challenge norms and seek a purpose-driven life.
Source: ( foundr.com / Financementality.com )
