Despite common beliefs, Snapchat is alive and well.
We strongly recommend utilizing all social media platforms for your business. Since its inception in 2011 as a photo and video-sharing app, Snapchat has remained a popular social media platform worldwide.
Although Instagram and TikTok may seem dominant, the value of Snapchat cannot be underestimated. It has a dedicated user base, prestigious brands, and the ability to reach niche audiences organically.
Similar to Instagram, Snapchat’s success relies on follower count and snap views.
Reasons to Utilize Snapchat
When Snapchat emerged, many were hesitant to delve into yet another social media platform. However, it has continued to thrive with 513.2 million daily active users worldwide in 2024.
Statistica’s data shows a 20.5 million increase from 2023. Check out the graph below:
If your target audience includes teenagers, Snapchat offers numerous opportunities. 48% of U.S. internet users aged 15 to 25 years reportedly use Snapchat.
Snapchat remains a leading social media platform, with many businesses leveraging it for community engagement and event promotion.
12 Growth Hacks for Increasing Snapchat Views
1. Spotlight
Explore Snapchat’s short-form video feature called Spotlight, which pays creators for viral content. Utilize this platform for growth.
Take advantage of Spotlight, especially if you’re a content creator, agency owner, or have a strong personal brand.
For more tips, check out our guide on How to Get 10K More Followers on Instagram.
2. Snapchat+
For significant growth on Snapchat, consider joining the membership program, Snapchat+. Access exclusive features to impress your followers.
By being a part of Snapchat+, you can stay ahead and enhance your followers’ experience.
3. Shared Stories
Collaborate with others through Snapchat’s “Shared Stories” feature to expand your reach and engage with new audiences.
Shared Stories provide a platform for product showcases, feedback collection, and audience collaboration.
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Source: ( foundr.com / Financementality.com )
